At a point in time in which the concept of work has been transformed and reorganised, and in which competition has become global, motivation of collaborators, at all levels of the enterprise and in all sectors of activity, has once again become an imperative. yet, the enterprise no longer motivates or does not motivate enough as demonstrates a recent study which shows that 75% of the young people questioned indicated that they wanted to enter the civil service. are there techniques, pointers, or methods to transform a “lambada” manager into a motivator? that is the question the author answers in this work. after having presented those theories of motivation that are absolutely essential, the author then discusses in detail everything that is necessary to stimulate the motivation of the work force, and explains how sales techniques can be used to motivate. also included in this book is a clear and in-depth discussion of demotivation