9 resultados.

International Series In Advanced Management Studiesx

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Marketing And Dysfunctional Consumer Behaviour

Understanding How And When Marketing Drives Problematic Consumption Patterns

de Gioele Zamparo

eBook

Idioma: Inglês

Springer Nature Switzerland

118,59€ 106,73€

10%

Early Internationalizing Firms

A Journey Through Decades Of Research

de Maria Chiarvesio e Rubina Romanello

eBook

Idioma: Inglês

Springer Nature Switzerland

158,34€ 142,51€

20%

Strategic Agility In Dynamic Business Environments

Unveiling Foundations, Current Perspectives, And Future Directions

de Guido Bortoluzzi e Marco Balzano

eBook

Idioma: Inglês

Springer Nature Switzerland

145,09€ 116,07€

20%

International Marketing Strategy

The Country Of Origin Effect On Decision-Making In Practice

de Giovanna Pegan, Patrizia De Luca e Donata Vianelli

eBook

Idioma: Inglês

Springer International Publishing

59,61€ 47,69€

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Marketing Innovations In The Automotive Industry

Meeting The Challenges Of The Digital Age

de Elena Candelo

eBook

Idioma: Inglês

Springer International Publishing

158,34€ 126,67€

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Experience Logic As A New Perspective For Marketing Management

From Theory To Practical Applications In Different Sectors

eBook

Idioma: Inglês

Springer International Publishing

131,84€ 105,47€

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Impact Of Culture On Management Of Foreign Smes In China

de Rubens Pauluzzo e Bin Shen

eBook

Idioma: Inglês

Springer International Publishing

118,59€ 94,87€

20%

Marketing And Customer Loyalty

The Extra Step Approach

de Mauro Cavallone

eBook

Idioma: Inglês

Springer International Publishing

98,71€ 78,97€

20%

Business Model Innovation

From Systematic Literature Review To Future Research Directions

de Cristina Bettinelli e Daniela Andreini

eBook

Idioma: Inglês

Springer International Publishing

145,09€ 116,07€

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