A Guide to Political Correctness in the Public Domain. Since man first harnessed consciousness, we have watched and learnt. Observing the traits and behaviours of every facet in our environment. This means we have an ability to predict what is safe, comfortable and reliable. In our own mind this creates an invaluable safety net for our decision-making processes. But what seems like a useful tool in our head, can be cruel and patently unfair beyond it. Trends in a world driven by the Internet are educating us about how harmful stereotyping can be. And those falling foul of a behaviour seemingly ingrained in our DNA, are paying high-profile prices.