Ideaflow

Can't imagine where ManiMe would be without Jeremy and Perry. The coolest thing I learned is that we need to have a "founder's mindset" long before the product is ready for the market. They liberated my thinking, significantly accelerating our launch without unnecessary worry! * Jooyeon Song, Co-Founder and CEO of ManiMe *

How do you invent what's next? Simply try to learn how to have more and better ideas. Ideaflow offers eye-opening techniques combined with practical insights into how anyone can establish creativity as a daily practice in their lives. * Dr. Frederik G. Pferdt, Google's Chief Innovation Evangelist, Adjunct Professor at Stanford's d.school *

Utley and Klebahn were by far the most transformative professors we had at Stanford. Ideaflow finally makes their lessons available to aspiring innovators everywhere. If you've ever wondered whether you have what it takes to put something new out into the world, read this book * Maite & Itziar Diez-Canedo, Co-founders and Co-CEOs of Via *

Utley and Klebahn share proven tools and insider tricks from their renowned consulting expertise and best-in-class programs, so that these game-changing ideas flow to the rest of us. * Leidy Klotz, Author of SUBTRACT: The Untapped Science of Less, Professor of Engineering and Architecture at the University of Virginia *

The core teaching of Ideaflow of getting out into the real world, quickly is the antithesis to my training as an MBA but I've since become obsessed with the art of experimenting, iterating, asking, and listening in order to build a massively impactful company that is unique in the marketplace. Founders shouldn't miss this book. * Aishetu Dozie, Founder and CEO of Bossy Cosmetics *

Two masters of the craft provide a roadmap about how you can develop your creativity practice and help those you work with do the same. * Linda A. Hill, Chair of the Leadership Initiative, Harvard Business School and co-author of COLLECTIVE GENIUS *

Over the last decade, Jeremy and Perry have become my go-to innovation gurus! This book is essential reading for anyone running an organization that desires to enhance and expand innovation. Beware the tidal wave of ideas that will follow once you start reading! * Mark Hoplamazian, CEO of Hyatt *