Bertrand.pt - Automobile Design Graphics

Automobile Design Graphics

de Jim Heimann 

idioma: Inglês
Editor: TASCHEN
43,77€
Notifiquem-me quando disponível.

The art of selling more than just a car

In the heyday of the automobile, marketing cars was an exacting process. Selling the public one of their major life purchases involved not only traditional advertising but also a crucial item that extolled the virtue of the cars: the brochure. Often oversize and sumptuously produced, including acetate overlays with fabric and paint swatches, brochures were only available at dealer showrooms or auto fairs-hence specimens of antique and vintage car brochures are rare collector’s items today.

Frequently overlooked in design and automotive histories, this ephemera offers lucid mirror image of American tastes, consumerism, and buying habits since the dawn of the automobile. Automobile Design Graphics presents for the first time a comprehensive overview of this mostly forgotten breed of collateral advertising. From the most obscure (Tucker, Ajax, Columbia) to the most iconic (General Motors, Ford, and Chrysler), this visual history brings together over 500 reproductions from these rare and collectible customer brochures. Across eight decades, they present not only some of the finest cars, but also some of the best illustration and graphic design of the 20th century.

Ancillary examples of automotive literature, including the elaborate dealer manuals are also featured, alongside essays by automobile and cultural historian Jim Donnelly and preeminent design historian Steven Heller. Testament to a bygone era when cars were, quite simply, the stuff dreams were made of, this book is a visual and informative pleasure for car enthusiasts, designers, and pop culture aficionados alike.

Automobile Design Graphics
ISBN: 9783822853719 Editor: TASCHEN Idioma: Inglês Dimensões: 252 x 322 x 35 mm Páginas: 368 Tipo de Produto: Livro Classificação Temática: Livros  >  Livros em Inglês  >  Arte  >  Estilos e Influências
Livros  >  Livros em Português  >  Arte  >  Estilos e Influências

Sugestões

Blade Runner 2049: The Storyboards
20%
portes grátis
20% Cartão Leitor Bertrand
50,02€
Poupe 10,00€
TITAN BOOKS LTD
Yves Saint Laurent Catwalk
20%
portes grátis
20% Cartão Leitor Bertrand
68,79€
Poupe 13,76€
THAMES & HUDSON LTD
X
O QUE É O CHECKOUT EXPRESSO?


O ‘Checkout Expresso’ utiliza os seus dados habituais (morada e/ou forma de envio, meio de pagamento e dados de faturação) para que a sua compra seja muito mais rápida. Assim, não tem de os indicar de cada vez que fizer uma compra. Em qualquer altura, pode atualizar estes dados na sua ‘Área de Cliente’.

Para que lhe sobre mais tempo para as suas leituras.