Based on a 20-month ethnographic study of television and audiences in class-divided Philippines, this is the first book to take a bottom-up approach in considering how people respond to images and narratives of suffering and poverty on television. The book aims to contribute to the broader project of de-Westernizing media studies and explore the tension between ethical prescription and anthropological description in the social sciences and humanities. Winner of the 2016 Philippine Social Science Council Excellence in Research Award.