This landmark textbook maintains its relevance and unique approach edition after edition. The Social Animal offers a brief, compelling introduction to modern social psychology. Through a vivid narrative, lively presentations of important research, and intriguing examples, Elliot Aronson - aided on this edition by his eminent son Joshua Aronson - probes the patterns and motives of human behaviour.The book covers diverse and important topics including terrorism, conformity, obedience, politics, race relations, advertising, war, interpersonal attraction, and the power of religious cults. This is essential reading for anyone studying Social Psychology.