Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated approach to crisis communication that spans the entire crisis management process and crosses various disciplines. A truly integrative and comprehensive text, this book explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency situation. The Seventh Edition includes new coverage of the integration of social media platforms and various AI applications in crisis management and communication, risk management, internal crisis communication, and post-alert messaging. The revised edition also draws upon recent trends and insights from management, public relations, organizational psychology, marketing, organizational communication, and computer-mediated communication research.