The Innovation Factory takes a fresh look at the fine art of breakthrough innovation. Written by an experienced researcher and scholar and by an experienced inventor and entrepreneur, it marries theory with practical examples focusing on the Concept-Knowledge (C-K) Theory developed by the prestigious school Mines ParisTech. Elmar Mock, the creative engineering force behind the Swatch, passionately tells how he helped to create this revolutionary product that saved the Swiss watch industry in the 1980s. Gilles Garel, a professor of management, relates this tale of epic innovation to C-K Theory.