Success isnt about being the best. Its about always getting better. Can you step outside your comfort zone? Bounce back from failure? Build new skills? Tapping into your true potential is no idle endeavor. It demands creativity, dedication, and a whole lot of hustle. With wisdom from 21 leading creative minds, 99Us Maximize Your Potential will show you how to generate new opportunities, cultivate your creative expertise, build valuable relationships, and take bold, new risks so that you can utilize your talents to the fullest. Maximize Your Potential features contributions from Teresa Amabile, Sunny Bates, Michael Bungay Stanier,