At the start of the 1960s Ford had models aimed at just two market sectors small family saloons and large family saloons but by the end of the 1970s they were represented in no fewer than five areas of the market with small hatchbacks, small saloons, medium saloons, sporty coups and large saloons. And they had overtaken all rivals in Britain to be the best-selling manufacturer with since 1967 the Cortina as the best-selling car.