A revolutionary new guide to negotiating in the face of stress and adversityfrom an award-winning professor of negotiation and conflict management who teaches at NYUs Stern School of Business and Columbias School of International Public Affairs.Negotiation is hard. Its especially tough when you feel like the underdogwhether you face a Godzilla counterpart, face threats of budget cuts during a downturn, or know that you need a deal more than the other side does.Seth Freeman can help. Freeman is an award-winning professor who has taught negotiation to thousands of leaders and students. His clients range from Fortune 500 executives to kindergarteners, from top corporate lawyers to grad students just beginning their careers, from UN diplomats negotiating global problems to small business owners negotiating terms with suppliers. In15 Tools to Turn the Tide, he shares field-tested techniques that can turn anyone into a much better negotiator.Unlike other negotiation books, 15 Tools doesnt just give key principles. It also gives you a suite of customized, step-by-step devicessimple phrases, mnemonics, glance-and-go play sheets, and morethat you can learn, remember, and deploy well whenever you need them. Freeman guides you every step of the way, from preparation to the encounter itself, to the decision whether or not to accept the offer. Digestible, memorable, and groundbreaking, these tools are also designed to help you win warmlydoing well for yourself, even as you care for the other person too. One tool, for example, gives you a handy 1-page play card that guides you throughout the talks, eases your cognitive burden, and helps you discover hidden, satisfying deals others miss. Its just one of the many innovative and much-loved instruments Freemans created that can dramatically improve your chances.Whether youre closing a multi-million dollar deal in a recession, negotiating a job offer, or just working out holiday dinner plans with your in-laws, 15 Tools to Turn the Tidegives you a roadmap to your goalsa relentlessly practical guide youll actually use again and again.