Serena Haywood

Anyone wishing to be a social media manager should read this book and follow its straightforward and candid approach to the industry. Serena''s concise guidance is structured and informative, allowing readers to grasp the topics at hand, in depth, and without difficulty. The social and digital landscape can change dramatically year after year, so the practical, grassroots tips in this book can be used time and again to yield results.

A sliver of what to expect:

• The basics of social media
• How to write killer copy and create content for social media
• Creating audience personas/targeting
• Creating a social media strategy
• Tools to help you get ahead
• How to make a CV/resumé that will stand out
• What to ask in interviews
• A handy social media glossary for all the lingo

The key to improving greatly is to understand the basics, and that is exactly what Serena provides. A career path in social media is most sought after these days; you''d be remiss not to read this book.