Kostadin Ruychev

Seminar paper from the year 2020 in the subject Business economics - Company formation, Business Plans, , language: English, abstract: This report is mainly concerned with the identification of the reasons standing behind the decision entries of the business strategy game. Critical focus is placed on how the combination of the various decisions put into practice impacted the final outcomes of the game. Data was provided for the period between year 11 and year 16. Within the first four chapters of the report, the mission, vision, corporate objectives, situational and internal analysis were performed. By utilizing the Handy model of organizational culture and Belbin s team roles this paper investigated the way decisions were taken within the course of the game. The role and implementation of the marketing strategy of the organization were examined in chapter 5 of the study, while the next two chapters referred to the performance analysis and corporate social responsibility of the company.