The Business And Management Of Convention And Visitor Bureaus
A Global Approach
de Krzysztof, Phd. (Warsaw School Of Tourism And Hospitality Management, Poland) Celuch
Sobre o livro
A clear and comprehensive guide to the wide range of techniques required by sales and marketing staff to effectively win meetings and events business for their destination. Accessible, global and informative, this is essential reading for all future business event and conference managers, destination managers as well clients and meeting planners.