This first South African edition of Social Psychology offers a fresh and compelling exploration of the fascinating field of social psychology, with local examples and applications. Authors Roy Baumeister and Brad Bushman, together with a team of South African contributors give students integrated and accessible insight into the ways that nature, the social environment and culture interact to influence social behaviour. With strong visual appeal, an engaging writing style, and the best of classic and current research, set within a local context, this book helps students make sense of the sometimes baffling -- but always interesting -- diversity of human behaviour .