A Nostalgic Look at Famous Names. A nostalgic tip down the high street, remembering once famous names such as Woolworth's, Athena and C&A and also featuring current favourites, including the ubiquitious Tesco and Marks & Spencer which started life and a penny market stall to become a retail giant but who has had to adapt to survive. Full of factboxes and quirky facts about much-loved shops and the people behind them - just who was WH Smith and what did those famous intitials stand for? A fascinating book which charts the rise and, in too many caes, fall of our favourite shops.