The Irreverent Guide To Outsmarting, Outmanaging, And Outmarketing Your Competition
de Guy Kawasaki
Sobre o livro
A guide for starting and operating great organizations - ones that stand the test of time and ignore any passing fads in business theory. It collects and expands the best entries from the author's blog and features his inimitable take on topics ranging from effective e-mailing to sucking up to preventing 'bozo explosions.'