This book is a learning-centered guide to designing, conducting, and evaluating qualitative communication and media research methods. The book introduces and unpacks qualitative communication research method design, analysis, representation, writing, and evaluation, using extended examples and clear discussion. With numerous elements intended to engage students and enrich the learning process, the book provides examples of how to do qualitative and critical analyses, including arts-based and media and textual analyses to understand, describe, and query communication and media research in a variety of communication areas. There is also an extensive discussion of ethics in qualitative research and spotlights with renowned researchers on hot topics in qualitative research.