Recent quality problems have led to many recalls of products in the automotive as well as in the food and pharmaceutical industries, among others. Consequences have been often dramatic, both from a human and financial point of view. QRQC (Quick Response Quality Control) is a major innovation in the field of Quality management. It is combining management and attitude in order to solve in a simple and logical way most of the production and functional problems. Valeo, one of the world leading equipment suppliers has been using QRQC for over 10 years. QRQC had allowed the Valeo Group to change its quality measurement scale from PPM (Parts Per Million) to PPB (Parts Per Billion). The QRQC approach relies on two pillars : The San Gen Shugi attitude, based on the "3 real" principle which aims at going to the "real place" (Gen-ba), with the "real parts" (Gen-bustu) and the real data/facts (Gen-jitsu) ; .A management activity composed of 4 steps : Detection, Communication, Analysis and Verification.