Constructing Reality Brick by Brick. The book dives into the many philosophical ideas raised by LEGO bricks and the global multimedia phenomenon they have created. Metaphysical, logical, moral and conceptual issues are raised in a series of fascinating and stimulating essays. Key areas of philosophy are introduced through topics such as creativity and play, conformity and autonomy, consumption and culture, authenticiy and identity, architecture, mathematics, intellectual property, business and environmental ethics.