This is the story of Rex the rabbit. Rex is initially overlooked because of his unusual appearance, but his sunny affectionate character makes him so appealing that he wins through to probably have a much more rewarding life than the other rabbits. The books aim is to instill self-worth in children through promoting kindness and love, as opposed to stereotypical good looks. At such a formative age for children, this is such an important subconscious life lesson for them to learn in this time of judgement and social insecurities.