Brand Is Destiny
The Ultimate Bottom Line
de Marc H. Rudov
comentar
eBook
idioma: Inglês
Editor:
MHR Enterprises
Edição:
fevereiro de 2017
Formatos Disponíveis:
10%
12,48€
Poupe 1,25€ (10%) Cartão Leitor Bertrand
Disponibilidade Imediata
EBOOK PARA BIBLIO READER
Sobre o livro
Written for CEOs and entrepreneurs, this powerful book explains how and why a brand (not a product or technology) establishes your company’s purpose and direction — and is, therefore, its destiny and ultimate bottom line.
CEOs and entrepreneurs will learn why:
- Sears went from leader to loser
- IBM's revenues shrank 19 quarters in a row
- Apple's new spaceship HQ will kill its brand
- Unions impede the success of value-based healthcare
- Political correctness is a brand-killer
- Beauty is not in the eye of the beholder
- Trump almost lost the election
- Super Bowl advertising is a total waste of money
- Millennials are bad for business.
Any chief executive who ignores or dismisses my advice inBrand Is Destiny will subject his or her company to a journey of aimless drifting and eventual crashing.
Comentários
Detalhes do produto
Brand Is Destiny
The Ultimate Bottom Line
ISBN:
9780974501765
Ano de edição:
02-2017
Editor:
MHR Enterprises
Idioma:
Inglês
Páginas:
198
Tipo de Produto:
eBook
Formato:
ePUB i
Classificação Temática: