A YouTube influencer is someone who has cultivated a massive audience in their niche, industry, or field. Due to their immense platforms and massive outreach, these YouTubers have the power to set trends and influence their audiences. This has led to the rise of YouTube influencer marketing, because companies want these people to spotlight their products in front their ever-growing audience.You’ve likely seen YouTube influencers at work for yourself, and many of them seem to be having the time of their lives. There are influencers in every niche and industry: from video games, travel guides and experts, or just sitting at their desk opening packages or reviewing products or books—and getting paid for it!It seems to be an effortless way to amass a fortune, right?