Targeted, engaging and optimized videos are powerful vehicles for spreading your marketing message and reaching a new audience. And the reality is, most people would rather watch an engaging video than read a lengthy article or blog post.In fact, the YouTube platform has over 2 billion users—who, combined, consume over 1-billion hours of video every single day!That’s more than Netflix and Facebook videos combined. But of course, YouTube isn’t the only video platform available, though it currently is the largest. As of 2021, YouTube reaches more 18 to 49-year-olds than any American cable network.