Bertrand.pt - Truth Be Told

Truth Be Told (eBook)

How Authentic Marketing And Communications Wins In The Purposeful Age

de David Gallagher e John O'Brien 

idioma: Inglês
Editor: Kogan Page
Edição: abril de 2021
25,00€
Disponibilidade Imediata
Ebook para ADE

Purpose as a business philosophy has resulted in organizations struggling to make sense of what they need to do and made 'purpose washing' commonplace. Identify the challenges and opportunities in the age of purpose and learn how to create authentic messaging, activate successful campaigns and asses the value that these have for key audiences. Purpose has become a leadership and managerial imperative for business large and small, non-profit organizations and charities. However, many businesses don't know how to clearly execute this, and the marketing and PR function of many companies struggle disproportionately as a result. This had led to an increase in cynicism and the growth of 'purpose washing'. However, when purpose is created with an authentic culture, the opportunity for building brand reputation and positive customer engagement is significant. Truth Be Told will help readers understand exactly how to achieve this and present the core truths of their company or organization, to drive clear, authentic purpose powered communication.

Truth Be Told
How Authentic Marketing And Communications Wins In The Purposeful Age
ISBN: 9781398600171 Ano de edição: 04-2021 Editor: Kogan Page Idioma: Inglês Páginas: 264 Tipo de Produto: eBook Formato: ePUB i Classificação Temática: eBooks  >  eBooks em Inglês  >  Gestão  >  Marketing

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