Christine L. Nystroms provocative work offers up a fresh approach to ongoingand increasingly urgentquestions about the role of symbols and technology in shaping human experience. In lucid, lively, and always-accessible prose, she examines an eclectic range of topicsfrom Hopi grammar to the etiquette of beach-going to the primal allure of the horror filmto uncover the principles that structure the way we make meaning of our world. A cross-disciplinary tour de force, The Genes of Culture integrates insights from philosophy, the physical sciences, social psychology, and cultural criticism to pose challenging questions for todays students of media. This book is an exemplary foundation reader for graduates or undergraduates in communication and media studies.