Soft Power and Public Diplomacy in the Age of AI explores how AI is reshaping the dynamics of influence in international affairs. Bridging theory and practice, the Handbook examines the close relationship between soft power and public diplomacy through the lens of AI’s expanding role. Covering themes of theory, narrative, conflict, culture, and governance, the volume features contributions from leading international scholars as well as fresh voices introducing cutting-edge ideas. Topics range from bioelectronic measures of attraction to AI’s impact on digital diplomacy, narrative warfare, and cultural projection. This timely resource will appeal to students, researchers, practitioners, and policymakers who want to understand how influence, persuasion, and power are being transformed in our digitally networked world.