With stock market swings due to unethical behavior, fuel price escalation due to increased demand, and climate disasters due to global warming, operating in a socially responsible manner is quickly moving from the realm of a nice idea to abusiness imperative. Taking a continuous improvement approach to social responsibility, this book offers a process for driving actions that can be taken by those interested in making positive change. Although many books cover market response and interest in this area, this is quite possibly the first one to focus on methods for assessing an organization's path to social responsibility performance. The authors define social responsibility, explain the ramifications of the ISO 26000 standards in the market place, and provide problem-solving methods that can be put to immediate use.