Research Paper (undergraduate) from the year 2019 in the subject Business economics - Business Management, Corporate Governance, grade: 4.6, The University of Maryland, language: English, abstract: Companies with an effective selling process outperform their competitors. Sales process must be appropriately defined and documented. It is important that the company consider the expected actions, activities and behaviours. Consumers are different; hence, the company cannot sell the product in a similar way to everyone in the market. Even though the product may be new, the priorities and motivation for change may be different. The company can use the customer relationship management database to identify the interests of the customers in the market.