Faced with the choiceof starting a company or joining a large corporation, Steve Jobs believed thatit was 'more fun to be a pirate than to join the navy'. But for innovatorsinside established companies, making a distinction between being a pirate andjoining the navy is a fallacy. We have to figure out a way to become pirates inthe navy!
There is nothingharder in business than trying to innovate within large corporations.Innovators in big companies often face internal opposition as well as their externalcompetitors. It is the management of the core business that tends to get in theway of innovation. Most intrapreneurs recognise that innovation cant becarried out as a series of one-off projects that always have to jump throughpolitical hurdles. They realise that there is a need for innovation to happenas a repeatable process. But how can they achieve this?
This is a step-by-stepguide to getting continuous innovation done in companies and reshaping them inthe process. It is for anyone involved in corporate innovation and drivingcompany change.