Managing And Leveraging Events

Business And Social Dimensions

de Nico Schulenkorf, Hussain Rammal, Ashlee Morgan, Jon Welty Peachey e Katie Schlenker 

Bertrand.pt - Managing And Leveraging Events
eBook
idioma: Inglês
Editor: TAYLOR AND FRANCIS
Edição: novembro de 2021
46,49€
Disponibilidade Imediata
EBOOK PARA ADOBE DIGITAL EDITIONS (ADE)

This book explores and advances the latest concepts and developments in event management theory and practice.Drawing on the ever-growing event management literature - and supported by theories and concepts from parent disciplines - the book examines challenges and opportunities related to maximising business and social benefits for those working in different event management positions in a variety of contexts. Written by an international team of five management scholars, the book investigates event management and leverage from various angles, including international business, event business studies, sport management, community development, and business strategy. It does so by offering a combination of theoretical approaches as well as contemporary cases from around the world.This book will be of interest to undergraduate and postgraduate students of event management, as well as scholars researching in social and business-related areas of event management and leverage.

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TAYLOR AND FRANCIS
eBook
Managing And Leveraging Events
Business And Social Dimensions
de Nico Schulenkorf, Hussain Rammal, Ashlee Morgan, Jon Welty Peachey e Katie Schlenker 
ISBN: 9781000472868 Ano de edição: 11-2021 Editor: TAYLOR AND FRANCIS Idioma: Inglês Páginas: 164 Tipo de Produto: eBook Coleção: Routledge Advances In Event Research Series Formato: ePUB i Classificação Temática: eBooks  >  eBooks em Inglês  >  Gestão  >  Hotelaria e Turismo
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