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In today''s world, conventional business principles and theories are simply redundant. Don''t listen to the standard advice, and don''t succumb to outdated practices and ideas. You can find success by going against the norm.
Rework reveals that there is no right way to go about starting a business, and that you don''t need a certain education or specific talent to do so. This book contains unique advice, contrary to conventional recommendations, learned firsthand by the individuals who successfully started the trailblazing software company 37signals. When you have the right idea, drive, and attitude toward your work, you too will become a successful business owner, just like them.
You will learn:
· Why creating an extensive business plan won''t help you get started, and what you should do instead
· How to find the right business idea to bring you success
· Why keeping your company small is actually smarter than trying to expand.