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We tend to think of great innovators as gifted, unique, and different from ordinary people. But are they really so different or is original thinking something anyone can learn?
Originals explores how innovators from business, science, technology, and the arts have overcome obstacles to meet their goals and achieve positive, innovative change, explaining how absolutely anyone can do this too. Empowering, inspiring, and informative, Originals teaches techniques for producing, refining, and presenting original ideas, laying out a detailed map so would-be innovators can discover their own original route to innovative thinking.
You will learn:
· How to come up with better, more original ideas
· How acknowledging weaknesses can make your ideas stronger and easier to sell
· That you don''t have to risk all to win all.