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Our lives could be improved if we stopped making poor decisions-and there''s a way to help people do just that. It''s called "choice architecture," and it already affects what you eat, how you learn, and even how you save money.
We view every choice we make through a context. Everything from the order of items on a menu to the way products are arranged on a shelf can change the way we make choices. The people who create these contexts are choice architects, and in Nudge, you''ll learn how great architects can responsibly shape contexts to help us make better decisions about our diets, our finances, our education, and much more!
You will learn:
· How choice architects shape the context we make decisions in on a daily basis
· Why both liberals and conservatives can agree on libertarian paternalism
· How to build a choice context that helps people make great decisions.