Facts101 is your complete guide to Internet Marketing, Integrating Online and Offline Strategies. In this book, you will learn topics such as Business Models and Strategies, The Direct Response and Database Foundations of Internet Marketing, Online Branding and Video Marketing, and Display Advertising and Other Customer Acquisition Techniques plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.