This book comprehensively explores the space of literary tourism and how literature can introduce, promote, and contribute to the awareness of cultural landmarks. Aimed not only at literature enthusiasts, but also at those who love to travel along less beaten paths, In the Poets' Footsteps: Literature, Tourism, and Promotion tells the story of literary tourism between the beginning of the 1800s and today. Giovanni Capecchi surveys the methods most used today, namely printed and online literary guides, that offer a wide panorama of writers' homes and evaluates literary festivals as events capable of giving cultural and economic opportunities to the territories that host them. Rich in examples and "case studies", capable of linking literature and economics, the book is itself a journey: a trip to real or imaginary locations, in the footsteps of poets, to discover places that have hosted and inspired great writers. After its success in Italy, where the second edition is about to be published, this book is now being released simultaneously in English and in Spanish.