An Inaugural Professorial Lecture At a time when arts education is again marginalized in school curricula, the media arts are most in danger of being lost. This lecture proposes six reasons why schools and policymakers should take the media arts more seriously. It argues for collaboration between the arts, proposing that in today’s world a fusion of artistic practices is more common than a separation between them; and challenges the hierarchy of the arts that operates in society and in education. Finally, it identifies the specific role of digital media in the media arts, arguing for both continuity and innovation.