The message and the main content of the book was compiled from the skim-read notes of a local library marketing books. It became very clear that most such books are too boring and theoretical for the public audience. Also, big chunks of it were filler. This book takes out the diamonds in the rough from them and polishes them into a summary of practice-proven marketing theory.The addressed topics include attention economy, managing difficult customers, business growth, marketing as the core of business and numerous ways to generate interest for products out of nothing.