Money and journalistic integrity have often been at odds throughout history. Yet today, with newspaper business models struggling, there has been more tension than ever. This book goes behind the scenes and teaches readers about past and present newspaper profit models, and how big money can influence reporting and public opinion. Also addressed are new battlegrounds in the profit wars such as net neutrality and innovative business models such as hyperlocal news. This book asks the questions that no one else will and digs deep for the answers.