In what ways is Holocaust Memorial Day commemorated in Britain? In order to make sense of Britain and its Holocaust cultures, this book analyses data and discourses from multiple sites: fifteen years of TV and radio programmes broadcast 'to mark' Holocaust Memorial Day; the national Commemoration Ceremony in the four years it has been broadcast on British television, both as a whole as well as rhetorical analysis of specific speakers; participant observation of three Holocaust Memorial Day Trust workshops; interviews with participants and organisers of all these workshops; and an embodied and emplaced rhetorical ethnography of a later national Commemoration Ceremony. Commemorative events play a subtle role in the garnering of public consensus and are tied to collective identity, politics and power in complex and mutually informed ways. Across 10 chapters, Richardson adopts a discourse analytic approach, and focuses on the rhetorical, normative and affective dimensions of Holocaust commemoration, exploring these issues in close detail.