Research Paper (undergraduate) from the year 2016 in the subject Business economics - Trade and Distribution, grade: 5,5/6, University of St. Gallen, language: English, abstract: The following paper analyzes the Indian pharmaceutical market in terms of drugs against diabetes in India and the market entry of the Swiss Start-up Glycemicon. In order to fulfill the given tasks, the target market will be analyzed and a brief recommendation for a possible market entry of Glycemicon will be given. The results of the paper are that the combination of the innovative product of the Swiss Start-up and the opportunities the Indian market offers, make a market entry through the form of an Alliance or a Joint Venture very promising.