An original framework for interpreting geospatial data and information: the Observe, Analyze, Communicate (OAC) Framework. With a two-level approach to analyzing geospatial data: both a broad information refinement method that transforms geospatial data into information, and more specific tradecraft techniques for both visual and spatial analysis. The book highlights the importance of location for human experience in the everyday world and introduces spatial thinking as a foundation and the location mindset as an approach. Exploring the outsized importance of accurate visual learning in a world in which we are increasingly inundated with visual information and shows how the human eye can be both our most powerful sensor as well as a source of bias and uncertainty. It presents the emergence of digital geospatial data, information, and analysis, and shows how the pairing of visual information with precise locational information anchors human attention and provides an antidote to disorientation. This book is a practical resource for students and practitioners alike. It serves as a textbook for classroom beginners and as a desktop reference for professionals in their day-to-day geospatial efforts.