"Epica 24: Europes Best Advertising" is an essential text for those working in the advertising industry. A collection of winning images from the highly esteemed 10/11 Epica Awards, this unique record contains over 1000 high-quality colour images. It is the only reference annual on European advertising that covers all types of media, from commercials and print publications to internet sites and integrated marketing campaigns. The Epica Awards are the most prestigious creative awards in Europe. Thought provoking, visually spectacular, ground breaking or amusing, each image has made an impact and will continue to inspire.