Entrepreneurship: The Art, Science, and Process for Success, emphasizes three core tenets necessary to start an entrepreneurial venture:
Art of using your accumulated experiences along with practical examples to turn any entrepreneurial venture into a success.
Science of taking what is already known as the heart of starting and running a successful entrepreneurial venture.
Processes that have proved themselves over decades of research and experience that tie these two areas together into a coherent and organized business.
With its adaptive learning tools, students learn the art, science, and process of designing, starting, and managing a small business. Through its real-world approach, students are placed in the roles of financial analysts, marketers, and business owners, where they are required to think critically to develop their plan to survive in the ever-changing business world. Rather than have a chapter on designing a building a plan, the authors built the entire book around it so that at the end of the course the students will have crafted their own business plans.