Elgar Encyclopedia Of Retailing

 

eBook
Bertrand.pt - Elgar Encyclopedia Of Retailing
idioma: Inglês
Editor: Edward Elgar Publishing
Edição: dezembro de 2025
10%
63,60€
57,24€
Disponibilidade Imediata
EBOOK PARA ADOBE DIGITAL EDITIONS (ADE)

The Elgar Encyclopedia of Retailing is a groundbreaking resource that presents a comprehensive overview of the retail sector. It covers the forms and history of the industry as well as topics such as employment, supply chain logistics, sustainability and other contemporary challenges. Interdisciplinary in scope, entries provide readers with a far-reaching analysis, encompassing economics, management, geography, regional and urban planning, history and political science.Split into nine thematic sections, contributors explore topics relating to retail forms and formats, retail management and marketing, supply chain management, institutional change and retail innovation. They examine the position of the consumer and the economics of retailing, as well as retail spaces and common misconceptions surrounding retailing. Key Features:Fills a significant gap in the literature on commerceComprises 238 entries by 262 authors from 35 countriesIncludes contributions from internationally renowned experts in retailing and consumptionAccessible insights into a wide range of concepts, methods and perspectives that expand the boundaries of the field This Encyclopedia is an essential reference for scholars and students of marketing, strategic management, industrial economics, and business and management. It will also prove invaluable to practitioners in the private and public sector as well as consultants in the field.

Elgar Encyclopedia Of Retailing
ISBN:
9781035380169
Ano de edição:
12-2025
Editor:
Edward Elgar Publishing
Idioma:
Inglês
Tipo de Produto:
eBook
Formato:
ePUB para ADE i
Classificação Temática:
EAN:
9781035380169
Acessibilidade:
Ver caracteristicas de acessibilidade indicadas pelo editor
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O QUE É O CHECKOUT EXPRESSO?

O ‘Checkout Expresso’ utiliza os seus dados habituais (morada e/ou forma de envio, meio de pagamento e dados de faturação) para que a sua compra seja muito mais rápida. Assim, não tem de os indicar de cada vez que fizer uma compra. Em qualquer altura, pode atualizar estes dados na sua ‘Área de Cliente’.

Para que lhe sobre mais tempo para as suas leituras.