Design & Advertising: Applications Of Design In Advertising Departments

de Rodrigo Antunes Morais 

eBook
Bertrand.pt - Design & Advertising: Applications Of Design In Advertising Departments
idioma: Português do Brasil
Editor: Editora Appris
Edição: outubro de 2024
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This book meticulously explores the intricate relationship between design and advertising, providing valuable insights for professionals and enthusiasts alike. Covering a wide range of topics, it delves deeply into how design permeates every aspect of advertising, from strategic conception to creative execution, serving as a crucial driver of effective communication and campaign impact. In addition to practical applications, the book establishes its content on a solid theoretical foundation, emphasizing the inter/multi/transdisciplinary nature of design and advertising. It highlights their interconnectedness within communication sciences, shaping social contexts and evolving languages. With a comprehensive approach, the book examines both tangible and conceptual dimensions of design in advertising, from visually conceptualizing market data to crafting strategic personas. It demonstrates how design serves as a bridge to understanding and action, transcending traditional forms into speculative design and beyond. Further technical aspects, the book advocates for otherness and sustainability, addressing environmental concerns, socio-economic disparities, gender equity, and societal inclusion. It offers a compelling perspective on human communication, urging designers and advertising professionals to leverage their tools for meaningful expression and connection. Design & Advertising: Applications of Design in Advertising Departments offers a profound exploration of the synergies between design and advertising. With its clear, informative, and persuasive approach, the book invites readers into a world of creativity, inter/multi/transdisciplinary collaboration, and transformative communication.

Design & Advertising: Applications Of Design In Advertising Departments
de Rodrigo Antunes Morais 
ISBN:
9786525065175
Ano de edição:
10-2024
Editor:
Editora Appris
Idioma:
Português do Brasil
Páginas:
165
Tipo de Produto:
eBook
Formato:
ePUB para Biblio Bertrand i
Classificação Temática:
EAN:
9786525065175
Acessibilidade:
Ver caracteristicas de acessibilidade indicadas pelo editor
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