Academic Paper from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, , course: Master of Business Administration in Banking and Finance, language: English, abstract: Research has been noted to be one of the most motivating features of any course since it offers an individual the ability of measuring one's control as well as autonomy over the acquired knowledge. In simple terms, research can be defined as an enquiry and exploratory process, which comprises of distinct features ranging from systematic, ethical and even methodical. Consequently, research has been observed to offer opportunities to corroborate, discover, pursue and even elucidate novel aspects of the topic or subject an individual is interested in. In addition, research helps in solving practical problems as well as increasing knowledge.