This volume is a comprehensive overview of Content Analysis (CA), whose extraordinary potential is operationally flexible, compatible with different techniques, theoretically creative, and multidisciplinary at its core. Also, CA keeps tradition and innovation together: as technology advances, CA can more efficiently perform its typical functions and proves its worth in new fields. The book illustrates the main characteristics, perspectives, plurality of objects, and contexts of use of CA, focusing on the various practical strategies that it entails and on their combinations. The aim is to provide readers with a concrete guide, presenting a research notebook that explores a unique empirical-methodological heritage - such working style is replicable and the goal is to transmit it as clearly as possible.