Seminar paper from the year 2022 in the subject Business economics - Operations Research, , language: English, abstract: This report provides a strategic analysis for Walmart Inc by examining internal and external factors that may impact the company's brand and future objectives. The report uses the VRIO, PESTEL, and Porter's 5 force model to evaluate Walmart's strategies. The first chapter focuses on the internal analysis of Walmart, using the VRIO framework to evaluate the company's resources and core competencies. The report provides an overview of Walmart's organizational information, including its size, scope, vision, and mission. Walmart is the largest retailer in the US and one of the largest worldwide, with over 11,000 stores in 28 countries and 2.2 million employees. The company's mission is to help people save money so they can live better, and its vision is to be the destination for customers to save money, no matter how they want to shop. The report explores how Walmart reinforces its market reach and how it competes with big players like Amazon and Alibaba, and also analyzes the company's competitive advantages in e-commerce. Overall, the report provides insights into Walmart's internal factors and core competencies that contribute to its success in the retail industry.